Fiverr social media marketing skill test answers 2022

Fiverr Social Media Marketing Skill Test Answers 2022

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Popular Social Media Marketing site names 

 

 

Social media marketing is a way through which news or information of a person or an organization is communicated to everyone. Moreover, social media marketing is a good way to do any business these days. Currently known social media are Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn.

 

 

The importance of social media marketing

 

 

Social media marketing is very important nowadays for any person or small business because any news or info can be reached to people very quickly through this social media. Social media can work faster than any traditional media such as TV channels, newspapers. Social media that can be used for marketing are Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest. All these trends can be followed through social media.

 

 

 

Fiverr Social Media Marketing Skill Test Details:

 

Questions: 40 questions
Time limit: You have 40 minutes time to complete the exam
Pass rate: 95% or higher to pass
Retake period: If you don’t pass the assessment, you can take it again

 

 

  1.  Which of the following would be leveraging both social network and traditional marketing?

 

  •        Handing out print advertisements with a coupon for a store
  •       A print advertisement in a magazine which drives people to a website where there is a free            trial offer
  •       Posting an advertisement on a message board
  •       Hosting a video ad on YouTube not otherwise seen elsewhere

 

2. What style of videos can a company post on YouTube?

  •       Video Blogs
  •      Television Commercials
  •      Product Demonstrations
  •     All of the above

 

3. How does creating a social network marketing plan differ from a traditional marketing plan?

 

  •  The brand image should be completely different for social marketing
  • The staff requirements and skill sets for social marketing are different
  •  There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
  •   Other than the method of delivery, a marketing plan either way will be similar

 

 

4. How can a company convert posts on Twitter to sales?

 

    • Write demeaning points about the competition
    •  Write posts about personal information of the CEO
    • Creating posts which drive followers to their sit
    • Constantly post updates about how the company needs more sales

 

5. What non financial measure of marketing is important to track?

 

    •   CEO performance
    • Number of new hires in marketing
    •  Number of impressions
    • New customer acquisition

 

6. Which of the following is an important aspect of creating blogs and posting content?

 

  •      Using a witty user name
  •     Posting at least once a month to the blog
  •     Social Media Optimization
  •      Using humor

 

7. What is a “vlog”?

 

    •   Video Log
    •  Video Blog
    •  Log of blog activity
    •   New technology to aid in blogging

 

8. How do ebooks represent a form of marketing?

 

  •   They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
  •  They are not a form of marketing
  •   They can be placed on free sites where paid advertisements generate income
  •   They can be used to defame the competition

 

 

Read More: Social Media Marketing Skill Test Answers 2022

 

 

9. What are the four P’s of marketing?

 

  •    Product, Price, Place, Promotion
  •    Price, Popularity, People, Placement
  •    Popularity, Product, Promotion, People
  •    People, Price, Promotion, Placement

 

 

 

10. Why is there no specific definition of what is social media marketing?

 

  •     There is no governing body over social media marketing
  •     Companies cannot come to one definition
  •     The concept is relatively new compared to traditional marketing and is still being defined
  •     It has not yet been widely accepted

 

11. What should a company post on Twitter?

 

    • New product launches
    • Significant company news
    • Occasional day to day posts of interest
    • All of the above

 

12. How is site traffic useful in evaluating marketing?

 

  •     Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined
  •     There is no correlation between site traffic and marketing
  •     Ads can send receivers to a specific landing page, which can be tracked
  •     Product sales from the company website can be attributed directly to the marketing campaign

 

 

13. What would the marketing budget section of a marketing plan consist of?

 

    •   The cost to write the plan
    •  The expected costs for each ad campaign based on the delivery method
    •  The overall marketing budget for a year
    •  The marketing personnel job descriptions

 

 

14. How can a company create a forum for dialogue on LinkedIn?

 

    •   Post updates to the company status
    • Use of Groups
    • Change the company profile regularly
    • Post demeaning comments for the competitors’ pages

 

 

15. What is the method for being linked to other users on LinkedIn?

 

    •   Followers
    •  Connections
    •  Friends
    • Associates

 

 

16. What is one measure a company can use to validate the usefulness of its video posts on YouTube?

 

    • The number of followers
    •  The amount of views of the video 
    •  The number of videos the company has up
    • The sales volume of the company 

 

17. How often should a marketing plan be revisited?

 

  •     Never, once written it is complete
  •     As often as needed in order to revisit the plan of action and revise any new actions
  •    At company board meetings
  •    During the financial review of the company each month

 

 

18. What is the overall goal of social media marketing for companies?

 

  •   Generate sales
  •   Increase company headcount
  •  Increase their web presence
  • Help accelerate product launches

 

 

 

 

19. What place does Pricing have in marketing?

 

  •     Higher prices guarantee a higher revenue stream
  •     The company should actively market how much their products cost
  •     Different pricing levels can be tested to see what elicits the best consumer response
  •     Marketing based on the pricing level relative to competition is important

 

 

20. What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?

 

  •     Ask the watcher to visit the company site at the end of the video
  •    Make the videos at least 5 minutes long
  •    Make the videos under 10 seconds
  •    Have the CEO featured in the advertisement

 

 

21. Why is it important to post to a blog regularly? 

 

  • It reduces the cost per blog post
  • Keep readers engaged and also gives search engines content to index
  • It gives the social media marketing specialist something to do
  • It allows more chances for the company to put down the competition

 

 

22. What is a “wiki”?

 

    • Form of blogging
    • A new social networking site
    • Interconnected and user generated knowledge management systems
    • A tool for posting to social media networks

 

 

23. What is meant by the concept of “viral” in social media?

 

  • Social media which is spread to viewers by the consumer, growing in popularity
  • It is a method of branding a company
  • Advertising which can easily be emailed
  • Marketing advertisements which are not serious

 

24. How does YouTube serve a dual purpose in social media marketing?

 

  •   It can be used as a company blog as well as video advertisements
  •  It can be used for company pictures and videos
  •  It can be used to host the company website as well as videos
  •   It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

 

 

25. How can LinkedIn serve the company aside from social network marketing?

 

  •     Job openings can easily be dispersed to qualified candidates on LinkedIn
  •     Company pictures can be posted to the profile
  •     Negative press about the competition can be easily spread
  •     Pricing lists can be posted

 

 

26. What is “guerilla marketing”?

    

  • Marketing geared towards animal lovers
  •  Marketing which relies on time and energy rather than a large dollar budget
  •  Aggressive sales techniques
  •   Marketing using a large scale national budget

 

 

27. What is a “call to action”?

 

  •     Giving an advertisement’s receiver a specific direction such as ‘visit the site’
  •     Using telemarketing to reach out to potential customers
  •     Defaming the competition
  •     Creating a new marketing campaign

 

 

28. What is the ultimate goal of a social network marketing plan?

 

    •    To satisfy investors in the company
    •     To justify spending in marketing
    •     To find investors for a company
    •     Drive potential customers to the company and give them an action item to perform

 

29.How far into the future should a company plan its marketing activities?

 

  •     Up to 1 year
  •     5 years
  •     1 month
  •     Indefinitely

 

 

  1. What is the general purpose of posting a video blog routinely to YouTube?

 

  •   It allows the company to hard sell its products
  •     It allows the company to drive website traffic to its blog
  •     It can be used to disperse the company contact information
  •     It allows followers to create a personal connection with the employees of the company

 

 

  1. What is the main reason traditional marketing will never completely go away?

    

    • It is cheaper than social media marketing
    • All companies are required by law to use traditional marketing techniques
    • There are better tax write offs for traditional marketing
    • It’s proven to work time and again

 

 

  1. Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?

 

  •     Required by law
  •     Search engine rankings will include hits on the blog as part of the overall website hits
  •     Requires less effort to maintain
  •     Cannot be hacked easily

 

 

  1. What style of blogging would be most effective for building relationships with customers?

 

    •  Using the blog only for press releases
    •    Posting resumes of the company officers
  •  Posting articles about how terrific the company is, and putting down the competition
  • Writing posts about the company and its ups and downs from inside, personalized approach

 

 

  1. What traditional marketing technique is YouTube closest to?

    

  • Print advertising
  • Television advertising
  • Radio advertising
  • Mail advertising

 

 

  1. What can a company do to offset the cost of running a blog?

   

  •  Place ads on the blog which generate pay per click income
  •    Charge users a fee to read the blog
  •     Only allow past customers to read the blog
  •     Require a monthly membership to the entire company website

 

 

See: Fiverr Social Media Marketing Skill Test Answers 2022

 

  1. What is meant by Brand Management?

    

    • Managing the marketing staff
    • Management of the marketing budget
    • The company executive management team
    • Creating a consistent image for the company

 

 

  1. What methods of social network marketing should a company always use?

  

    •     Blogging only
    •     Twitter, Blogs, Facebook
    •     YouTube
    •  Depends on the company, their product, their audience

 

 

  1. What feature does LinkedIn offer for pay accounts?

 

  •     Ability to post pictures
  •     Increased abilities to connect directly and send messages to people
  •     Ability to post in Groups and create a Group
  •     Ability to block users

 

 

  1. What is a contingency plan?

 

    •     A second written plan in case management doesn’t like the original plan
    •     A detailed marketing plan
    •  A set of actions to be taken if the original plan does not perform as anticipated
    • A marketing plan written just for social networking

 

 

  1. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?

    

    •   Hire a web specialty firm
    •    Implement special software
    •  Creating landing pages specific for each campaign
    •  There is no way to know where traffic comes from

 

 

  1. How can a company use the same material for both traditional and social network marketing?

    

  • Posting a luring comment on Twitter to the company site
  •     Selling ad space on the company website
  •     Utilizing a television ad campaign online as well on their site and sites such as YouTube
  •    Creating a magazine print ad with the company website

 

 

  1. What is “social media optimization”?

 

  •        Creating content which easily creates publicity via social networks
  •        Writing clear content
  •       Creating short content which is easily indexed
  •        Hiring people to create content for social networks

 

 

  1. What do Connections on LinkedIn effectively represent? 

 

    •    Random strangers who found the company
    •      People the company has sold product or services to
    •      An avenue to disperse coupons
    •  People and other companies the user is connected to directly

 

 

  1. What is meant by the “blogosphere”?

  

    •      The act of writing a blog
    •       Specific niche blog community
    •      The interconnected community of blogs via linking to each other
    •       Advertising done via blogging

 

 

  1. What is meant by “micro-blogging”?

   

    •    Blogging daily
    •     Blogs which are posted by companies, not individuals
    • Blogs with limited individual posts, limited by character count typically
    •  Blogging from mobile devices

 

 

  1. Which type of marketing would a company blog be considered?

    

  • Social Network Marketing
  • Traditional Marketing
  • Both
  • Neither

 

  1. How does a blog directly impact sales of a company?

    

    •      It tells customers what products to buy
    •       It can be used to talk negatively about the competition
    •   It is typically used as the way to disperse company coupons
    •    Typically a blog does not directly create sales

 

 

  1. What is a method of marketing on Facebook which can reach several users by spending money?

  

    •     Pay money for a better quality Facebook account
    •      Pay a third party to make posts to your account
    •     Charge a fee for users to be your friends
  •     Facebook Pay Per Click placed advertisements

 

49. Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?

 

  •   Post links on the company blog to the YouTube videos
  • There is no method to effectively direct people to the company videos
  •    Use of keywords
  •   Sending out mail advertisements

 

 

Read More:  Fiverr Social Media Marketing Skill Test Answers

 

  1. What can a company do on Facebook apart from their page to create a following?

   

    •    Post more updates than usual
    •      Post controversial posts
    •      Use several pictures
    • Use Groups, both company originated and posting to other groups

 

 

  1. What is meant by A/B testing in marketing?

 

  •      Testing of 2 different products 
  •     Testing 2 versions of an advertisement to see which elicits the best response 
  •       Clinical testing of medical products before legally allowing them for sale
  •      Testing via 2 mediums, such as radio and television

 

 

 

  1. What is another term for “social media”?

  

  •   Media Optimization
  •   Consumer Generated Media
  •    Advertising Socialization
  •    Consumer Media Advertising

 

 

  1. What type of status updates would drive visitors to the company site?

   

    •    An update telling friends they hope to see them all soon
  •    A link to a new press release hosted on the company site
  •    A link to a third party hosting a company press release
  •    A picture of the CEO

 

 

  1. What should be the length of an effective blog post?

  

    •     Several pages in length
    •      No more than a few sentences
    •       A few sentences mixed with several links to other sites and references
    •      A few paragraphs

 

 

  1. What is meant by “Marketing Creative”?

    

  •      The employees in the marketing department
  •    The content for marketing and its creative aspect
  •     The methods used to distribute marketing material
  •   The branding image of the company

 

 

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  1. How can a company place itself as an expert in a certain area of expertise?

 

  •   Post updates which brag about the company
  •    Actively answer questions in the Q&A section of the site
  •    Post comments on competitors pages stating how they are inferior
  •    Answer the questions in all the categories, even the ones in which the company is not engaged.

 

 

  1. What is the term used for a person who is receiving updates of another Twitter user’s updates?

    

  •          User
  •     Follower
  •      Connection
  •      Friend

 

  1. What does the product portion of the 4 P’s of marketing focus on?

   

  •      The product or service being marketed to consumers
  •        The manufacturing process
  •        How the price will be set for the product
  •        How the new product will be promoted

 

 

  1. What is the character limit for posts on Twitter?

    

    •        No limit
    •        100 characters
  •        140 characters
  •        200 characters

 

  1. that the subsequent would be investment in social networks and ancient marketing? 

 

  •     Handing out print advertisements with a coupon for a store
  •     print publicity in an exceeding magazine that drives folks to a website where that a free trial supply 
  •     Posting an ad on a message board
  •     Hosting a video ad on YouTube not otherwise seen elsewhere 

 

 

Fiverr Social Media Marketing Skill Test Answers 2022

 

 

  1. What form of videos will an organization post on YouTube? 

 

  •     Video Blogs 
  •     Television Commercials 
  •     Product Demonstrations 
  •      All of the on top of 

 

 

  1. How will making a social network promoting arrange take issue from a conventional promoting plan? 

 

  •      The complete image ought to be utterly completely different for social promoting 
  •      The employees necessities and ability sets for social promoting ar completely different 
  •      There is no want for a social promoting arrange, however social promoting arrange is needed for ancient promoting 
  • Other than the strategy of delivery, a promoting arrange either mean are similar 

 

 

  1. What nonmonetary live of promoting is vital to track? 

  •     CEO performance 
  •     Number of recent hires in promoting 
  •     Number of impressions 
  •     New client acquisition 

 

 

64.Which of the subsequent is a very important facet of making blogs and posting content? 

  •     Using a humorous username 
  •     Posting a minimum of once a month to the journal 
  •     Social Media optimization 
  •     d victimization humor 

 

 

  1. What is a “vlog”? 

  •     Video Log 
  •     Video Blog 
  •     Log of journal activity 
  •     New technology to assist in blogging 

 

  1. How do ebooks represent a kind of marketing? 

 

  •     They are usually free, embrace helpful info, and direct the reader onto the corporate that created the e‐book for additional info 
  •     They are not a kind of promoting 
  •     They can be placed on free sites wherever paid advertisements generate financial gain 
  •     They can be wont to culminate the competition

 

  1. What AR the four P’s of marketing? 

  •      Product, Price, Place, Promotion 
  •      Price, Popularity, People, Placement 
  •      Popularity, Product, Promotion, People 
  •      People, Price, Promotion, Placement 

 

  1. Why is there no specific definition of what’s social media marketing? 

  •      There is no governance over social media promoting 
  •      Companies cannot return to 1 definition 
  •      The construct is comparatively new compared to ancient promoting and continues to be being outlined 
  •      It has not nonetheless been wide accepted

 

 

  1. What ought to an organization post on Twitter? 

  •      New product launches 
  •      Significant company news 
  •      Occasional day‐to‐day posts of interest 
  •      All the on top of 

 

 

 

Read More: Fiverr Social media marketing Question Answer 2022

 

 

 

  1. however, is website traffic helpful in evaluating marketing? 

 

  •      Overall website traffic will be followed and a general plan of marketing’s impact on that will be determined Page 2 
  •      There is no correlation between website traffic and promoting 
  •    Ads will send receivers to a selected landing page, which may be tracked 
  •      Product sales from the corporate website will be attributed on to the promoting campaign 

 

  1. What would the promoting budget section of a promoting arrange consist of? 

 

  •      The cost to jot down the arrangement
  •      The expected prices for every cause supported the delivery methodology 
  •      The overall promoting take into account a year
  •      The promoting personnel job descriptions

 

  1. How will an organization produce a forum for dialogue on LinkedIn? 

 

  •  Post updates to the corporate standing
  •      Use of teams
  •      Change the corporate profile frequently
  •      Post humbling comments for the competitors’ pages

 

 

  1. What is the strategy for being coupled to different users on LinkedIn? 

 

  •      Followers
  •     Connection
  •      Friends
  •      Associates

 

 

  1. What is one live an organization will use to validate the quality of its video posts on YouTube? 

 

  •      The number of followers
  •      The amount of views of the video
  •      The number of videos the corporate has up
  •      The sales volume of the corporate 

 

  1. How usually ought to a promoting arrange be revisited? 

 

  •      Never, once written it’s complete
  •      As usually PRN to return the arrangement of action and revise any new actions 
  •     At company board conferences
  •      During the monetary review of the corporate monthly

 

 

 

  1. What is the goal of social media promoting for companies? 

 

  •     Generate sales 
  •     Increase company head count
  •     Increase their internet presence
  •     Help accelerate product launches

 

 

  1. What place will evaluation have in marketing? 

 

  •   Higher costs guarantee the next revenue stream
  •     The company ought to actively market what proportion their product value
  •     Different evaluation levels will be tested to examine what elicits the most effective client response
  •     Marketing supported the evaluation level relative to the competition is vital

 

 

 

  1. What ought to an organization do for industrial advertisements on YouTube to maximize its effectiveness? 

 

  •     Ask the watcher to go to the corporate website at the tip of the video 
  •     Make the videos a minimum of five minutes long
  •     Make the videos beneath ten seconds
  •     Have the chief executive officer featured within the publicity

 

  1. Why is it necessary to post to a diary regularly?

 

  • It reduces the value per diary post
  •  Keep readers engaged and additionally provides search engines content to index
  •   It provides the social media promoting specialist one thing to try and do
  •      It permits additional probabilities for the corporate to place down the competition

 

Fiverr Social Media Marketing Skill Test Answers 2022

 

 

  1. What is meant by the idea of “viral” in social media? 

  •      Social media that is unfolded to viewers by the buyer, growing in quality 
  •      It is a way of stigmatization an organization
  •      Advertising which might simply be emailed
  •      Marketing advertisements that don’t seem to be seriou

 

  1. However, will YouTube serve a twin purpose in social media marketing? 

  •      It is used as an organization diary similarly as video advertisements
  •      It is used for company photos and videos
  •      It is wont to host the corporate website similarly as videos
  •      It is used because the forum for dispersing company videos, similarly as a number once        embedding videos in sites outside of YouTube

 

 

 

  1. However, will LinkedIn serve the corporate apart from social network marketing? 

  •     Job openings will simply be spread to qualified candidates on LinkedIn 
  •      Company photos is announced to the profile
  •      Negative press concerning the competition is simply unfold
  •      Pricing lists is announced

 

 

  1. What is “guerilla marketing”? 

  •      Marketing intermeshed towards animal lovers
  •      Marketing that depends on time and energy instead of an oversized dollar budget 
  •      Aggressive sales techniques
  •      Marketing employing a giant scale national budget

 

  1. What is a “call to action”? 

  •    Giving associate degree advertisement’s receiver a particular direction like ‘visit the site’
  •      Using selling to succeed in bent potential customers
  •      Defaming the competition
  •      Creating a brand new promoting campaign

 

 

  1. What is the final word goal of a social network promoting plan? 

  •      To satisfy investors within the company
  •     To justify outlay in promoting
  •      To find investors for an organization
  •      Drive potential customers to the corporate and provides them associate degree action item to perform

 

  1. What is the overall purpose of posting a video diary habitually to YouTube? 

  •     It permits the corporate to publicizing its merchandise
  •      It permits the corporate to drive website traffic to its diary 
  •      It is wont to disperse the corporate contact info
  •      It permits followers to make a private reference to the workers of the corporate

 

  1. What is the most reason ancient promoting can me’er utterly go away? 

 

  •      It is cheaper than social media promoting
  •      All corporations’ area unit needed by law to use ancient promoting techniques
  •      There area unit higher tax write‐offs for ancient promoting
  •      It’s well‐tried to figure time and once more

 

 

  1. Why is it necessary to possess an organization diary hosted on the corporate net domain versus a 3rd party blogging site? 

  •     Required by law
  •     Search engine rankings can embody hits on the diary as a part of the website hits 
  •     Requires less effort to take care of
  •     Cannot be hacked simply

 

 

  1. What form of blogging would be simplest for building relationships with customers? 

  •     Using the diary just for press releases
  •     Posting resumes of the corporate officers
  •     Posting articles concerning however terrific the corporate is, and golf stroke down the competition 
  •     Writing posts concerning the corporate and its ups and downs from within, personalized approac

 

 

See More:  Fiverr Social Media Marketing Test Answers 2022 | 100% Pass

 

 

  1. What non-monetary proportion of showcasing is critical to follow?
  •     New client securing

 

  1. Which of the following is a significant part of making web journals and posting content?

 

  •       Social Media Optimization

 

 

  1. What is a “video blog”?
  •      Video Log

 

  1. How do digital books address a type of promoting?

 

  •     They are frequently free, incorporate valuable data, and direct the peruser onto the organization which made the digital book for additional data

 

 

  1. What are the four P’s of promoting?

 

  •     Product, Price, Place, Promotion

 

 

  1. Why is there no particular meaning of what is online media showcasing?

 

  •   The idea is generally new contrasted with conventional promoting is as yet being characterized

 

 

  1. What should an organization post on Twitter?

 

  •      All of the abovementioned

 

 

  1. How is site traffic helpful in assessing advertising?

 

  •     Ads can send beneficiaries to a particular presentation page, which can be followed

 

 

  1. What might the promoting financial plan part of a showcasing plan comprise of?

 

  •      The normal expenses for every promotion crusade in light of the conveyance strategy

 

 

  1. How would an organization be able to make a gathering for discourse on LinkedIn?

 

  •    Post updates to the organization status

 

  1. What is the technique for being connected to different clients on LinkedIn?
  •  Connections

 

 

Fiverr Social Media Marketing Skill Test Answers 2022

 

  1. What is one measure an organization can use to approve the value of its video posts on YouTube?

 

  •      how much perspectives on the video

 

  1. How frequently should a promoting design be returned to?

 

  • Never, when composed it is finished
  •  As regularly depending on the situation to return to the game plan
  • and overhaul any new activities
  • At organization executive gatherings
  • During the monetary audit of the organization every month

 

 

  1. What is the general objective of web-based media showcasing for organizations?
  •     Increase organization headcount

 

 

  1. What spot does Pricing have in promoting?
  •  Marketing in view of the valuing level comparative with contest is significant

 

 

  1. What should an organization get done for business notices on YouTube to augment their viability?
  •     An Ask the watcher to visit the organization site toward the finish of the video

 

 

  1. Why is it critical to post to a blog consistently?

 

  •  Keep perusers connected with and furthermore gives web crawlers content to list

 

  1. What is implied by the idea of “viral” in web-based media?
  •  Social media which is spread to watchers by the buyer, filling in notoriety

 

 

  1. How does YouTube fill a double need in online media showcasing?

 

  • It can be utilized as the gathering for scattering organization recordings, just as a host while inserting recordings in destinations outside of YouTube

 

 

  1. How would LinkedIn be able to serve the organization beside informal community promoting?

 

  •  Job openings can without much of a stretch be scattered to qualified up-and-comers on LinkedIn

 

 

  1. What is “guerilla promoting”?

 

  • Marketing which depends on schedule and energy rather than an enormous dollar financial plan

 

 

  1. What is a “source of inspiration”?

 

  •   Giving an ad’s beneficiary a particular heading, for example, ‘visit the site’

 

 

  1. What is a definitive objective of an informal organization showcasing plan?

    • To fulfill financial backers in the organization
    • To legitimize spending in showcasing
    • To track down financial backers for an organization
    • Drive expected clients to the organization and give them a thing to do to perform

 

 

  1. What is the broadly useful of posting a video blog regularly to YouTube?
  • It permits the organization to drive site traffic to its blog

 

 

  1. What is the fundamental explanation customary showcasing won’t ever totally disappear?

 

  •       It’s demonstrated to work consistently

 

 

  1. Why is it vital to have an organization blog facilitated on the organization web area versus an outsider contributing to a blog website?

 

  • Search motor rankings will remember hits for the blog as a component of the general site hits

 

 

  1. What way of contributing to a blog would be best for building associations with clients?

  • Writing posts about the organization and its highs and lows from

inside, customized approach

 

  1. What conventional promoting method is YouTube nearest to?

 

  • Print publicizing
  • Television publicizing
  • Radio publicizing
  • Mail publicizing

 

  1. What would an organization be able to do to balance the expense of running a blog?

 

  •  Place promotions on the blog which create pay per click pay

 

 

  1. What is implied by Brand Management?

 

  •      Creating a predictable picture for the organization

 

 

 

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  1. What techniques for informal organization promoting should an organization generally utilize?

 

  •      Depends on the organization, their item, their crowd

 

 

 

  1. What component does LinkedIn propose for pay accounts?

 

  •       Increased capacities to interface straightforwardly and send messages to individuals

 

 

  1. What is an emergency course of action?

 

  • A bunch of moves to be made in the event that the first arrangement doesn’t proceed as expected

 

  1. Which of coming up next is a simple method for following the site hits of a particular advertising effort with a connection to the organization site?

 

  • Creating presentation pages explicit for each mission

 

 

  1. How would an organization be able to involve a similar material for both conventional and informal community showcasing?

    • Posting an attracting remark on Twitter to the organization site
    • Selling promotion space on the organization site
    • Utilizing a TV promotion crusade online also on their website and destinations like YouTube
    • Creating a magazine print advertisement with the organization site

 

 

  1. What is “web-based media streamlining”?

  • Hiring individuals to make content for informal communities

 

 

  1. What do Connections on LinkedIn viably address?

 

  • People and different organizations the client is associated with straightforwardly

 

 

  1. What is implied by the “blogosphere”?

  • Advertising done through publishing content to a blog

 

 

 

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  1. What is implied by “miniature writing for a blog”?
  • Blogs with restricted individual posts, restricted by character count normally

 

  1. How does a blog straightforwardly affect deals of an organization?
  • Typically a blog doesn’t straightforwardly make deals

 

 

  1. What is a strategy for advertising on Facebook which can arrive at a few clients by burning through cash?
  • Pay an outsider to make presents for you

 

 

 

  1. Using which of the accompanying two techniques would an organization be able to guarantee that the appropriate crowd tracks down their YouTube recordings?

 

  •  Post connections on the organization blog to the YouTube recordings

 

 

 

  1. What would an organization be able to do on Facebook separated from their page to make an after?

 

  • Use Groups, both organization started and presenting on different gatherings

 

 

  1. What is implied by A/B testing in showcasing?

  • Testing 2 variants of a promotion to see which gets the best reaction

 

  1. What do updates to Facebook status take after most intently?
  • Posts on Twitter

 

 

  1. What is one more term for “web-based media”?
  • Media Optimization

 

  1. What kind of announcements could drive guests to the organization site?
  • A connect to another official statement facilitated on the organization site

 

 

  1. What ought to be the length of a compelling blog entry?
  •     A couple of sentences blended in with a few connects to different locales and references

 

 

  1. What is implied by “Advertising Creative”?
  • The strategies used to convey advertising material

  1. How would an organization be able to put itself as a specialist in a specific subject matter?
  • Actively answer inquiries in the Q&A part of the site

 

 

  1. What is the term utilized for an individual who is getting updates of another Twitter client’s updates?
  •      Follower

 

  1. What does the item piece of the 4 P’s of advertising center around?
  • The item or administration being advertised to buyers

 

  1. What is as far as possible for posts on Twitter?

  • No cutoff
  • 100 characters
  • 140 characters
  •  200 characters

 

 

  1. Which of the given assertions relating to the beneath quality is/are legitimate?

 

  • It isn’t utilized for ordering.
  • It very well may be utilized as a clue for positioning.
  • Visuals/Additional Information
  • rel=”nofollow”

 

  1. Which of the given statements pertaining to the below attribute is/ are valid?

 

 It is not used for indexing.

 It can be used as a hint for ranking.

Visuals/Additional Information

rel=”nofollow”

Only 1

Only 2

Both 1 and 2

Neither 1 nor 2

 

  1. Which of the following are the benefits of off-page SEO optimization to website owners?

 

  • Increase in rankings
  • Time-saving
  • Page speed
  • Uniqueness

 

  1. Which of the given can be used to control access to your site on a page-by-page basis?

 

  • robots.txt
  • noindex
  • Only 1
  • Only 2
  • Both 1 and 2
  • Neither 1 nor 2

 

  1. You are using Google My Business to improve off-page SEO. What is the character limit that needs to be followed for a good description while doing so?

 

    • 250 characters
    • 500 characters
    • 750 characters
    • 1000 characters

 

  1. You want to research a site and find its Alexa Rank while performing off-page SEO. Which of the following tools can be used to do so?

 

  • Site Overview
  • NAP Checker
  • Page Rank Checker
  • Link Checker

 

  1. You are using responsive web design to ensure that your site is supported by mobile and desktop users. Which of the following tags can be used in the given context to tell the browser how to adjust the content?

 

  • Viewport
  • iframe
  • Window
  • Scale

 

 

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150.Which of the following tools can be used to check the domain authority of your website while performing off-page SEO?

 

  • Website Authority Checker
  • NAP Checker
  • Google Trends

 

  1. In relation to paid marketing, which of the following options is not an example of search marketing?

 

    • Google Ads
    • Yahoo Ads
    • Bing Ads
    • Pinterest Ads

 

  1. Which of the following label links can be used to perform on-page SEO for the links in user-generated content?

 

  • rel=”sponsored”
  • rel=”ugc”
  • rel=”nofollow”
  • None of the above.

 

  1. Which of the following tools can be used to bring up the pages on your website with the most link authority while performing on-page SEO?

 

    • Ahrefs
    • Trendz
    • Backlinko
    • Google Vision

 

 

  1. You want to embed certain image elements in HTML. If you want Google to index these images, which of the following methods should you avoid?

 

  • Using <img> to embed image
  • Using <picture> to embed image
  • Using CSS to display image
  • None of the above.

 

  1. Which of the given are the valid types of search intent encountered during on-page SEO?

 

  • Informational
  • Commercial
  •  Transactional
  •  Navigational
  • All 1, 2, 3, and 4
  • Only 1, 2, and 3
  • Only 1, 3, and 4
  • Only 2, 3, and 4

 

  1. You want to perform off-page SEO for your website so that it is more relevant than others in the search page results. Which of the following is an important factor to do so?

 

  • Backlinking
  • Page titles and headings
  • Internal linking
  • Fast-loading pages

 

  1. Which of the given are the benefits of using paid social media advertising for a small business?

 

  • It helps to give the brand instant visibility.
  • It is a cost-effective way to promote the business.
  • It gives advertiser complete control over sees the ad.
  •  It creates exposure for the brand in a cost-effective way.
  • It helps to maximize the content marketing and distribute the best content.
  • All 1, 2, 3, 4, and 5
  • Only 1, 3, and 4
  • Only 2, 4, and 5
  • Only 1 and 3

 

  1. Which of the given are link-related off-page factors?

 

    • Number of referring domains
    • Link authority
    • Anchor text
    • Only 1 and 2
    • Only 2 and 3
    • Only 1 and 3
    • All 1, 2, and 3

 

  1. Which of the given types of links should be avoided to prevent link spamming while performing the off-page SEO?

 

    • Purchased links
    • Reciprocal links
    • Low-quality directory links
    • All 1, 2, and 3
    • Only 1 and 2
    • Only 1 and 3
    • Only 2 and 3

 

  1. Which of the following options is an incorrect organic social media reach tool?

 

    • Hootsuite
    • Buffer
    • ViralContentBee
    • Google Ads

 

  1. Which of the given are the valid techniques to perform off-page SEO?

 

    • Social-media activity
    • Influencer marketing
    • Blogging
    • Only 1 and 2
    • Only 2 and 3
    • Only 1 and 3
    • All 1, 2, and 3

 

  1. Which of the following options is/ are essential for highly engaged organic social media traffic?

 

    • Compelling Content
    • Visuals
    • Both options a and b
    • Neither option a nor b

 

  1. Which of the following factors lead(s) to off-page SEO providing a boost for your brand?

 

    • Building relationships with influencers
    • Responding to negative reviews
    • Creating an excellent services
    • Both options a and b
    • Both options b and c

 

  1. Which of the following is/ are the valid non-link-related off-page factor(s)?

 

    • Relevance
    • NAP citations
    • Brand mentions
    • Only options a and b
    • Only options b and c

 

  1. In which of the following tags should a subheading be wrapped during the on-page SEO?

 

  • H1 Tag
  • H2 Tag
  • H3 Tag
  • H4 Tag

 

  1. Which of the given is/ are the valid way(s) to ensure that the internal structure of your website is optimized while performing off-page SEO?

 

  •  Interlink all SEO landing pages
  •  Drop all links on homepage
  • Only 1 
  • Only 2
  • Both 1 and 2
  • Neither 1 nor 2

 

  1. In relation to paid marketing, which of the following options is correct about the disadvantage of pay per click (PPC advertising)?

 

    • You only pay for the clicks you need.
    • PPC campaigns that are well-optimized can bring in significant traffic.
    • It can become expensive and unaffordable when you compete with other advertisers for traffic.
    • It is possible to place budget caps on traffic that comes through large networks.

 

  1. You are optimizing the on-page SEO of your website. In this context, which of the given are the valid tips for doing so?

 

    • 1. Ensure that organic CTR is optimal
    • 2. Prefer using original images over stock images
    • Only 1
    • Only 2
    • Both 1 and 2
    • Neither 1 nor 2

 

 

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  1. In which of the following paid marketing strategies, the user uses video marketing, mobile marketing, and Google display ads to spread awareness about the product?

 

 

    • Direct-marketing
    • Branding
    • Re-marketing
    • Both options a and c

 

  1. Through which of the following options, businesses can take advantage of the opportunities offered by organic marketing?

 

  • Optimizing their content for search engines and social media
  • Avoiding tracking the progress of their marketing campaigns
  • Knowing what their audience needs
  • Tailoring content as per their competitor’s needs

 

  1. Which of the given is/ are the valid guideline(s) to follow for SEO friendly URLs?

 

    •  Make URLs short
    • Include a keyword in every URL
    • Only 1
    • Only 2
    • Both 1 and 2
    • Neither 1 nor 2

 

  1. You want to see the performance of your search results in Google. Which of the following tools can be utilized to do so?

 

  • Trendz
  • Search console
  • Keywords
  • Page ranker

 

  1. Which of the following types of keywords can be used to ensure that page relevancy in a web page is high while performing on-page SEO?

 

  • LSI keywords
  • CSR keywords
  • CTR Keywords
  • CSI keywords

 

  1. Which of the following acronyms describes the framework used by Google raters to rank a website?

 

  • EAT
  • SIT
  • COT
  • SIT

 

  1. What is/ are the value(s) to be set for X-Robots-Tag header to prevent the crawler from indexing a page?

 

    • noindex
    • none
    • nofollow
    • Both options a and b
    • Both options a and c

 

  1. You want to utilize the image ranking to improve on-page SEO. Which of the following APIs can be used to do so?

 

  • Google Vision API
  • Image rank API
  • Image API
  • Keyword API

 

  1. Effective organic marketing creates which of the given kind of sources to the website?

 

    • Permanent traffic
    • Temporary traffic
    • Only 1
    • Only 2
    • Both 1 and 2
    • Neither 1 nor 2

 

  1. You are using influencer marketing strategy to backlink your website. Which of the following is/ are the valid way(s) of doing this?

 

    • Pay influencers or at least give them a free product in exchange for their promotion.
    • Build an organic relationship with influencers and enter into a mutually beneficial relationship.
    • Both options a and b
    • Neither option a nor b

 

  1. Which of the given are the valid activities to raise off-page SEO traffic?

 

    • Post on forums
    • Add an RSS feed subscription box
    • Comment on relevant blogs freely
    • Only 1 and 2
    • Only 2 and 3
    • Only 1 and 3
    • All 1, 2, and 3

 

  1. Which of the following options is the name given to paid marketing when a user do advertising on YouTube?

 

  •    Display marketing
  • Social media marketing
  • Search engine marketing
  • Digital marketing

 

182.Which of the following options is correct about the organic reach?

 

    • It is the total number of people who have seen your post through unpaid distribution.
    • It is the total number of people who have seen your post through paid distribution.
    • It is the total number of people who have seen your post both through paid and unpaid distribution.

 

  1. What is the word limit for long-form pieces that rank higher on the first SERP?

 

  • Over 1000 words
  • Over 2000 words
  • Over 500 words
  • Over 800 words

 

  1. How does creating a social network marketing plan differ from a traditional marketing plan?

 

    • The brand image should be completely different for social marketing
    • The staff requirements and skillsets for social marketing are different
    • There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
    • Other than the method of delivery, a marketing plan either way will be similar

 

 

 

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